About Throughline

Throughline is a company dedicated to helping other companies influence the beliefs and choices of others, by tackling dimensions of business where traditional management consultants typically fail.

Throughlines — in business, as in fiction — are essential to making people believe.

In business, a throughline is the arc that links everything a leader does to turn their vision into reality.

Three dimensions — commercial conversations, business stories and organisational culture — exert tremendous influence on people’s behaviour. Effective leaders shape all three, integrating and aligning them in order to succeed.

Our name comes from Stanislavsky’s theory of acting. More on that here>>

We make our home in Clerkenwell Workshops, a former watch factory in a once-light industrial neighbourhood in Central London situated between Bloomsbury in the west and the City in the east.