“Our delegates really enjoyed the presence of one key customer and the videos Throughline made interviewing another customer: two excellent sessions at our recent Asia-Pacific internal meeting. While recognizing that face-to-face is a very strong way to interact with customers, they also acknowledged that video has the power to highlight the key messages and drive the flow of the thoughts and so the conversation. In the session where we used the Throughline interview movies, we stopped after each video and debated what we had heard. This triggered the alignment on four key strategic actions for 2011 and beyond. We really got the most out of those interviews. And we shared the videos with all the delegates so they can now distribute them across their teams. Face-to-face testimonials simply don’t make that possible.”
Giulietta Branduardi
Leader, Data & Operations, D&B International Partnerships