“We entered the UK market planning to sell our software to in-house researchers. Throughline helped us understand very quickly that here in the UK, this approach simply would not work. Organisations here typically don’t reward analysts. If they even existed, people with the relevant job titles lacked the budgets and stature to purchase disruptive technology.
Having diagnosed a real barrier, Throughline built a case for forming a network of external advisors already trusted by corporations, capable of evangelizing our case to end-clients and selling services to them backed by our technology.
Along the way, Throughline demonstrated that ‘thought leadership’ isn’t just PR-speak. It’s the quality we needed to find in the first-generation of British purchasers.”
Former UK General Manager, software company