Clients come with one of two broad needs pressing them into action: “We need to communicate better” and “We need to understand more”.
Probing about improving communication, we often hear:
- “Our allies run the channels to our customers. We can influence these channels only indirectly.”
- “Conventional agencies disappoint us. They haven’t really understood our offering or market challenge, and the solutions they propose are inadequate.”
- “Our tacit knowledge is a real competitive edge. We need help honing it.”
- Or quite simply: our brand, or communications strategy, is simply “out of date”.
When it comes to insights, we hear companies ask:
- “What are our customers actually experiencing?”
- “Long-term, what do our customers need us to become?”
- “How is the world changing, and which changes will impact most on us?”
- “Can we expand into this new market? If so, how will we have to change?”
We tailor responses to help the leaders and teams facing these challenges rise to them, resolve or overcome them. Broadly our work falls in three areas:
- communications toolkits
- story-finding and reality-based market positioning
- customer interviews and other forms of cultural market research
Activities range from coaching and consultancy, to campaign strategy and execution.