Global organisations — whether centrally owned or networked — face a particular challenge. With distributed teams across the world interacting with customers, different products are marketed in and for different situations. This sparks the need for promotional and informational materials that are flexible.
To solve this problem, Throughline has formulated a flexible method for creating Portable stories. Stories are bundled in a toolkit, that can grow and adapt over time. Toolkit materials can easily be tailored by marketing and sales teams to:
- speak in a local language
- key in on the dimensions of the company, brand or offering that speak directly to customers
- work across platforms
- catalyse “next steps” at for audiences at different points in a change or sales cycle
Applying toolkits typically creates a sense of cohesion by:
- zeroing in on the DNA of the company
- highlighting common threads in disparate product/service sets
- giving everyone who contributes to and uses the materials a sense of ownership and involvement.