Smartphone movies: the ultimate in portable stories
by Kate on April 21st, 2011

Smartphone movies: the ultimate in portable stories

60-second story you can hold in the palm of your hand that crystallises the unique value of a 170-year old market leader D&B. stories in business – fingerprint on a smartphone Please click the link to download a slide. When … Continue reading →

60-second story you can hold in the palm of your hand that crystallises the unique value of a 170-year old market leader D&B. stories in business - fingerprint on a smartphone Please click the link to download a slide. When you open the file, there ...MORE >
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Stories: how and why
by Kate on March 31st, 2011

Stories: how and why

A tweet last week from Dave Snowden alerted me to Anecdote’s Story-Spotting Test. The thing that bothered me about Anecdote’s definition of a story is what it left out. The markers they’ve identified cover the who, where, when and what. They don’t mention the how or the why. Hmmm…. Continue reading →

I mulled this over. And began realising that Throughline's practice is deeply interested in the "how" and "why". Maybe it's because our bread-and-butter is finding and crafting stories on B2B topics where "how" and "why" are quite genuinely the most interesting questions to ...MORE >
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LCEG Event: Engagement
by Indy on March 27th, 2011

LCEG Event: Engagement

I recently attended “Employee Engagement” – Art or Science? Fact or Fiction? event held by the London Communicators and Engagement Group. In addition to HR and Comms elements I’d highlight how Strategy and Culture matter for engagement. Continue reading →

The panellists had a good discussion and the audience got involved, although the large attendance meant some people didn't get to contribute. No agreement was reached on the headline question - I'd say that the general feeling was that while there's a lot ...MORE >
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