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Tag Archives: Transmedia
Stories: how and why
A tweet last week from Dave Snowden alerted me to Anecdote’s Story-Spotting Test. The thing that bothered me about Anecdote’s definition of a story is what it left out. The markers they’ve identified cover the who, where, when and what. They don’t mention the how or the why. Hmmm…. Continue reading
I mulled this over. And began realising that Throughline's practice is deeply interested in the "how" and "why". Maybe it's because our bread-and-butter is finding and crafting stories on B2B topics where "how" and "why" are quite genuinely the most interesting questions to ...MORE >
Client testimonial development
Testimonials are the best way to capture your success, in order to influence more buyers users or beneficiaries. Right? Sure, and if your success is clear cut any good PR or brand agency can write that story. But in more … Continue reading
Testimonials are the best way to capture your success, in order to influence more buyers users or beneficiaries. Right?
Sure, and if your success is clear cut any good PR or brand agency can write that story. But in more complex situations, it's better ...MORE >
B2B Brand Strategy Consultants in Central London
The challenges of B2B branding are manifold. From our base in Central London, Throughline works with brand owners and marketing teams to create compelling, credible business brands that connect genuinely with the purchasers, users and influencers who make or break … Continue reading
The challenges of B2B branding are manifold. From our base in Central London, Throughline works with brand owners and marketing teams to create compelling, credible business brands that connect genuinely with the purchasers, users and influencers who make or break revenue targets.
WHY YOU ...MORE >
How can we win the bid we can’t afford to lose?
Winning means convincing your prospective client that your team brings the best combination of expertise, compatibility and value to their business. Throughline helps vendors: clearly communicate …in terms that resonate with the prospect (not the vendor) quickly assess the prospect’s … Continue reading
Winning means convincing your prospective client that your team brings the best combination of expertise, compatibility and value to their business.
Throughline helps vendors:
clearly communicate
...in terms that resonate with the prospect (not the vendor)
quickly assess the prospect's culture
...and form a resource plan optimised to ...MORE >
Services index
An ABC of services we’ve designed to help companies change how others choose. These offerings build on our expertise as communicators and cultural specialists. We apply our expertise in theatre, performance and the allied visual arts to design experiences of … Continue reading
An ABC of services we've designed to help companies change how others choose.
These offerings build on our expertise as communicators and cultural specialists. We apply our expertise in theatre, performance and the allied visual arts to design experiences of immediate, practical value to ...MORE >