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Tag Archives: Storyteller
Stories: how and why
A tweet last week from Dave Snowden alerted me to Anecdote’s Story-Spotting Test. The thing that bothered me about Anecdote’s definition of a story is what it left out. The markers they’ve identified cover the who, where, when and what. They don’t mention the how or the why. Hmmm…. Continue reading
I mulled this over. And began realising that Throughline's practice is deeply interested in the "how" and "why". Maybe it's because our bread-and-butter is finding and crafting stories on B2B topics where "how" and "why" are quite genuinely the most interesting questions to ...MORE >
Write on
“You have once again written a truly compelling piece. I learned a lot reading it. Thank you for doing this!” Senior technologist, database company “When reading your document based on my presentation, all I could think was … Did I … Continue reading
"You have once again written a truly compelling piece. I learned a lot reading it. Thank you for doing this!"
Senior technologist, database company
"When reading your document based on my presentation, all I could think was ... Did I say all this??? Your ...MORE >
Pitch perfect
“Throughline’s concept for our exhibit was quite literally ‘over-the-top’ – just look at how far the high-striker they sourced towered above the other stands. But it wasn’t just for show. The imagery of the high-striker – and the camaraderie the … Continue reading
“Throughline’s concept for our exhibit was quite literally ‘over-the-top’ – just look at how far the high-striker they sourced towered above the other stands. But it wasn’t just for show. The imagery of the high-striker – and the camaraderie the high-striker triggered in ...MORE >
Our people
Kate Hammer founded Throughline in 2007. Fellow director Indy Neogy joined first as an associate in 2009. Between us, we are: Catalysts Coaches Facilitators She, a storyteller; he a strategist Both communicators across cultures Gregg Fraley is our associate on innovation and … Continue reading
Kate Hammer founded Throughline in 2007. Fellow director Indy Neogy joined first as an associate in 2009. Between us, we are:
Catalysts
Coaches
Facilitators
She, a storyteller; he a strategist
Both communicators across cultures
Gregg Fraley is our associate on innovation and creativity. With Gregg, we jointly founded KILN, a unique ...MORE >