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Tag Archives: Stories
“StoryForm”: A work in progress
StoryForm is a new project Throughline is gestating. The aim is to create a tool for driving, inspiring and shaping BUYING (business and consumer purchasing) and BUY-IN (commercial decisions, especially around innovative concepts). As such, it relates to and also goes beyond our work in KILN around catalysing innovation. Continue reading
Back in late February, I heard Alexander Osterwalder speak at the Front End of Innovation EMEA conference hosted by the Institute of International Research. The keynote was about the Business Model Canvas. Indy had received Alex's book Business Model Generation (co-authored with Yves ...MORE >
Stories: how and why
A tweet last week from Dave Snowden alerted me to Anecdote’s Story-Spotting Test. The thing that bothered me about Anecdote’s definition of a story is what it left out. The markers they’ve identified cover the who, where, when and what. They don’t mention the how or the why. Hmmm…. Continue reading
I mulled this over. And began realising that Throughline's practice is deeply interested in the "how" and "why". Maybe it's because our bread-and-butter is finding and crafting stories on B2B topics where "how" and "why" are quite genuinely the most interesting questions to ...MORE >
Why conversations, stories and culture are critical dimensions for business
Our work enables companies to change the way they do business, by addressing three critical dimensions: conversations: because they build relationships and convert abstract ideas into actions stories: because stories inspire and align people culture: which is the ground you … Continue reading
Our work enables companies to change the way they do business, by addressing three critical dimensions:
conversations: because they build relationships and convert abstract ideas into actions
stories: because stories inspire and align people
culture: which is the ground you walk on and the air you ...MORE >
Write on
“You have once again written a truly compelling piece. I learned a lot reading it. Thank you for doing this!” Senior technologist, database company “When reading your document based on my presentation, all I could think was … Did I … Continue reading
"You have once again written a truly compelling piece. I learned a lot reading it. Thank you for doing this!"
Senior technologist, database company
"When reading your document based on my presentation, all I could think was ... Did I say all this??? Your ...MORE >
Who we are
Throughline is a unique consulting company working across three critical dimensions: commercial conversations, business stories and organisational culture. We help multinational and global companies (and occasionally, cherished upstarts) change the way they do business. Conversations build relationships and convert abstract … Continue reading
Throughline is a unique consulting company working across three critical dimensions: commercial conversations, business stories and organisational culture. We help multinational and global companies (and occasionally, cherished upstarts) change the way they do business.
Conversations build relationships and convert abstract ideas into actions.
Stories inspire ...MORE >