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Tag Archives: Pain and pleasure
Stories: how and why
A tweet last week from Dave Snowden alerted me to Anecdote’s Story-Spotting Test. The thing that bothered me about Anecdote’s definition of a story is what it left out. The markers they’ve identified cover the who, where, when and what. They don’t mention the how or the why. Hmmm…. Continue reading
I mulled this over. And began realising that Throughline's practice is deeply interested in the "how" and "why". Maybe it's because our bread-and-butter is finding and crafting stories on B2B topics where "how" and "why" are quite genuinely the most interesting questions to ...MORE >
Throughline’s value to us is almost unquantifiable!
“We’ve engaged Kate and her team on many fronts: interviewing key clients on their pain and pleasure, communicating internally and with customers across our global alliance, making movies for business audiences, planning agendas and facilitating CEO-level meetings, even facilitating division-wide … Continue reading
"We've engaged Kate and her team on many fronts: interviewing key clients on their pain and pleasure, communicating internally and with customers across our global alliance, making movies for business audiences, planning agendas and facilitating CEO-level meetings, even facilitating division-wide team discussions on ...MORE >
Vendor advisory services
To win big bids, vendors — particularly those selling outsourcing services — need to convince prospective clients they possess three indispensable qualities: expertise compatibility the ability to create sustainable value for clients. Establishing expertise is usually the easiest. Cultural fit … Continue reading
To win big bids, vendors -- particularly those selling outsourcing services -- need to convince prospective clients they possess three indispensable qualities:
expertise
compatibility
the ability to create sustainable value for clients.
Establishing expertise is usually the easiest. Cultural fit and lasting value are the hardest to ...MORE >
Client testimonial development
Testimonials are the best way to capture your success, in order to influence more buyers users or beneficiaries. Right? Sure, and if your success is clear cut any good PR or brand agency can write that story. But in more … Continue reading
Testimonials are the best way to capture your success, in order to influence more buyers users or beneficiaries. Right?
Sure, and if your success is clear cut any good PR or brand agency can write that story. But in more complex situations, it's better ...MORE >
Services index
An ABC of services we’ve designed to help companies change how others choose. These offerings build on our expertise as communicators and cultural specialists. We apply our expertise in theatre, performance and the allied visual arts to design experiences of … Continue reading
An ABC of services we've designed to help companies change how others choose.
These offerings build on our expertise as communicators and cultural specialists. We apply our expertise in theatre, performance and the allied visual arts to design experiences of immediate, practical value to ...MORE >