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Tag Archives: Business movies
Stories: how and why
A tweet last week from Dave Snowden alerted me to Anecdote’s Story-Spotting Test. The thing that bothered me about Anecdote’s definition of a story is what it left out. The markers they’ve identified cover the who, where, when and what. They don’t mention the how or the why. Hmmm…. Continue reading
I mulled this over. And began realising that Throughline's practice is deeply interested in the "how" and "why". Maybe it's because our bread-and-butter is finding and crafting stories on B2B topics where "how" and "why" are quite genuinely the most interesting questions to ...MORE >
Throughline’s value to us is almost unquantifiable!
“We’ve engaged Kate and her team on many fronts: interviewing key clients on their pain and pleasure, communicating internally and with customers across our global alliance, making movies for business audiences, planning agendas and facilitating CEO-level meetings, even facilitating division-wide … Continue reading
"We've engaged Kate and her team on many fronts: interviewing key clients on their pain and pleasure, communicating internally and with customers across our global alliance, making movies for business audiences, planning agendas and facilitating CEO-level meetings, even facilitating division-wide team discussions on ...MORE >
Splendid!
“Thank you for everything. Your job is splendid and your help in our business is key. Do not forget it! Let’s do another excellent video!” Cross-border operations leader, public corporation
"Thank you for everything. Your job is splendid and your help in our business is key. Do not forget it! Let’s do another excellent video!"
Cross-border operations leader, public ...MORE >
A stupendous movie
‘WOW – I got chills! Why use movies in business is stupendous!’ Madelyn Postman Grain Creative art director
'WOW - I got chills! Why use movies in business is stupendous!'
Madelyn Postman
Grain Creative art ...MORE >
Putting metaphor in the frame
University of Leeds Professor Joep Cornelissen’s talk “It’s all in the game: How to successfully frame a strategic change or opportunity” used real-world and television drama examples to the show the interplay between how leaders framed future action and what people understood through the frames. Continue reading
It’s so refreshing to hear someone flag up the importance of metaphor and analogy in business communications. They aren’t simply “literary tools”: metaphor and analogy are tools fundamental to humans’ sense-making.
Joep’s talk and the discussion it sparked reminded me how powerful metaphors and ...MORE >
Throughline Business Movies
Interviews, animations, long, short, for expos and conferences, for smartphones and iPads, we make them — from concept and story-finding through to finished product in all formats as required. Our movies speak to business audiences, both within an organisation or … Continue reading
Interviews, animations, long, short, for expos and conferences, for smartphones and iPads, we make them — from concept and story-finding through to finished product in all formats as required.
Our movies speak to business audiences, both within an organisation or alliance or out in ...MORE >
One image is worth 1000 words
“The first time I saw one of your movies (in Moscow, I think) I was really awe-struck. In Spain we say that one image has more value than one thousand words and your boat sailing and going ahead of the … Continue reading
“The first time I saw one of your movies (in Moscow, I think) I was really awe-struck.
In Spain we say that one image has more value than one thousand words and your boat sailing and going ahead of the rest of ...MORE >
A management consultancy with a flair for facilitation
Throughline facilitates meetings, workshops and Away Days that are worth your while. Our starting point is time: yours. Duration in minutes x number of attendees quickly adds up to a noticeable slice of human life. That’s why we work with … Continue reading
Throughline facilitates meetings, workshops and Away Days that are worth your while. Our starting point is time: yours. Duration in minutes x number of attendees quickly adds up to a noticeable slice of human life. That's why we work with you to make ...MORE >
Services index
An ABC of services we’ve designed to help companies change how others choose. These offerings build on our expertise as communicators and cultural specialists. We apply our expertise in theatre, performance and the allied visual arts to design experiences of … Continue reading
An ABC of services we've designed to help companies change how others choose.
These offerings build on our expertise as communicators and cultural specialists. We apply our expertise in theatre, performance and the allied visual arts to design experiences of immediate, practical value to ...MORE >
Conversations, stories and culture in business
Throughline is a storytelling and advisory company helping businesses cope and connect. People typically enlist us to Align teams Build brand profile Confront complexity Engender agility Ramp up innovation Share knowledge Strengthen alliances Our work enables companies to change the way … Continue reading
Throughline is a storytelling and advisory company helping businesses cope and connect. People typically enlist us to
Align teams
Build brand profile
Confront complexity
Engender agility
Ramp up innovation
Share knowledge
Strengthen alliances
Our work enables companies to change the way they do business, by addressing three critical dimensions: conversations, stories and ...MORE >