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Tag Archives: Brand
We got to the heart of the problem
“With Throughline’s help, we got to the heart of the problem: which was about whether a business model and sales culture attuned to the French market could and would adapt to a British setting. Along the way, I learned that … Continue reading
“With Throughline’s help, we got to the heart of the problem: which was about whether a business model and sales culture attuned to the French market could and would adapt to a British setting. Along the way, I learned that cross-cultural work is ...MORE >
Pitch perfect
“Throughline’s concept for our exhibit was quite literally ‘over-the-top’ – just look at how far the high-striker they sourced towered above the other stands. But it wasn’t just for show. The imagery of the high-striker – and the camaraderie the … Continue reading
“Throughline’s concept for our exhibit was quite literally ‘over-the-top’ – just look at how far the high-striker they sourced towered above the other stands. But it wasn’t just for show. The imagery of the high-striker – and the camaraderie the high-striker triggered in ...MORE >
Client testimonial development
Testimonials are the best way to capture your success, in order to influence more buyers users or beneficiaries. Right? Sure, and if your success is clear cut any good PR or brand agency can write that story. But in more … Continue reading
Testimonials are the best way to capture your success, in order to influence more buyers users or beneficiaries. Right?
Sure, and if your success is clear cut any good PR or brand agency can write that story. But in more complex situations, it's better ...MORE >
B2B Brand Strategy Consultants in Central London
The challenges of B2B branding are manifold. From our base in Central London, Throughline works with brand owners and marketing teams to create compelling, credible business brands that connect genuinely with the purchasers, users and influencers who make or break … Continue reading
The challenges of B2B branding are manifold. From our base in Central London, Throughline works with brand owners and marketing teams to create compelling, credible business brands that connect genuinely with the purchasers, users and influencers who make or break revenue targets.
WHY YOU ...MORE >
Win big bids
When millions of dollars, euros or pounds sterling are at stake…and you’re asking a company to make fundamental changes to how they work day-by-day, how can you afford to overlook cultural fit? Throughline is pioneering vendor advisory services to help … Continue reading
When millions of dollars, euros or pounds sterling are at stake...and you're asking a company to make fundamental changes to how they work day-by-day, how can you afford to overlook cultural fit?
Throughline is pioneering vendor advisory services to help outsourcing companies address culture ...MORE >
Services index
An ABC of services we’ve designed to help companies change how others choose. These offerings build on our expertise as communicators and cultural specialists. We apply our expertise in theatre, performance and the allied visual arts to design experiences of … Continue reading
An ABC of services we've designed to help companies change how others choose.
These offerings build on our expertise as communicators and cultural specialists. We apply our expertise in theatre, performance and the allied visual arts to design experiences of immediate, practical value to ...MORE >
Conversations to solve commercial problems
Too often, the management consultancy industry fancies its worth resides in a model, roadmap or template that can be transposed from one setting to another. At Throughline, we take a different approach. When you come to us with a commercial … Continue reading
Too often, the management consultancy industry fancies its worth resides in a model, roadmap or template that can be transposed from one setting to another. At Throughline, we take a different approach.
When you come to us with a commercial problem, we think carefully ...MORE >
Our people
Kate Hammer founded Throughline in 2007. Fellow director Indy Neogy joined first as an associate in 2009. Between us, we are: Catalysts Coaches Facilitators She, a storyteller; he a strategist Both communicators across cultures Gregg Fraley is our associate on innovation and … Continue reading
Kate Hammer founded Throughline in 2007. Fellow director Indy Neogy joined first as an associate in 2009. Between us, we are:
Catalysts
Coaches
Facilitators
She, a storyteller; he a strategist
Both communicators across cultures
Gregg Fraley is our associate on innovation and creativity. With Gregg, we jointly founded KILN, a unique ...MORE >