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Tag Archives: B2B
Stories: how and why
A tweet last week from Dave Snowden alerted me to Anecdote’s Story-Spotting Test. The thing that bothered me about Anecdote’s definition of a story is what it left out. The markers they’ve identified cover the who, where, when and what. They don’t mention the how or the why. Hmmm…. Continue reading
I mulled this over. And began realising that Throughline's practice is deeply interested in the "how" and "why". Maybe it's because our bread-and-butter is finding and crafting stories on B2B topics where "how" and "why" are quite genuinely the most interesting questions to ...MORE >
We got to the heart of the problem
“With Throughline’s help, we got to the heart of the problem: which was about whether a business model and sales culture attuned to the French market could and would adapt to a British setting. Along the way, I learned that … Continue reading
“With Throughline’s help, we got to the heart of the problem: which was about whether a business model and sales culture attuned to the French market could and would adapt to a British setting. Along the way, I learned that cross-cultural work is ...MORE >
Pitch perfect
“Throughline’s concept for our exhibit was quite literally ‘over-the-top’ – just look at how far the high-striker they sourced towered above the other stands. But it wasn’t just for show. The imagery of the high-striker – and the camaraderie the … Continue reading
“Throughline’s concept for our exhibit was quite literally ‘over-the-top’ – just look at how far the high-striker they sourced towered above the other stands. But it wasn’t just for show. The imagery of the high-striker – and the camaraderie the high-striker triggered in ...MORE >
Corporate culture assessment agency
Throughline is a unique consultancy based in Central London with first-hand experience of business across continents and a track record working with multinational companies and global alliances. We offer leaders insights and the ability to better manage cultural issues. Throughline … Continue reading
Throughline is a unique consultancy based in Central London with first-hand experience of business across continents and a track record working with multinational companies and global alliances.
We offer leaders insights and the ability to better manage cultural issues. Throughline is certified by Itim ...MORE >
Client testimonial development
Testimonials are the best way to capture your success, in order to influence more buyers users or beneficiaries. Right? Sure, and if your success is clear cut any good PR or brand agency can write that story. But in more … Continue reading
Testimonials are the best way to capture your success, in order to influence more buyers users or beneficiaries. Right?
Sure, and if your success is clear cut any good PR or brand agency can write that story. But in more complex situations, it's better ...MORE >
B2B Brand Strategy Consultants in Central London
The challenges of B2B branding are manifold. From our base in Central London, Throughline works with brand owners and marketing teams to create compelling, credible business brands that connect genuinely with the purchasers, users and influencers who make or break … Continue reading
The challenges of B2B branding are manifold. From our base in Central London, Throughline works with brand owners and marketing teams to create compelling, credible business brands that connect genuinely with the purchasers, users and influencers who make or break revenue targets.
WHY YOU ...MORE >
Services index
An ABC of services we’ve designed to help companies change how others choose. These offerings build on our expertise as communicators and cultural specialists. We apply our expertise in theatre, performance and the allied visual arts to design experiences of … Continue reading
An ABC of services we've designed to help companies change how others choose.
These offerings build on our expertise as communicators and cultural specialists. We apply our expertise in theatre, performance and the allied visual arts to design experiences of immediate, practical value to ...MORE >
Conversations, stories and culture in business
Throughline is a storytelling and advisory company helping businesses cope and connect. People typically enlist us to Align teams Build brand profile Confront complexity Engender agility Ramp up innovation Share knowledge Strengthen alliances Our work enables companies to change the way … Continue reading
Throughline is a storytelling and advisory company helping businesses cope and connect. People typically enlist us to
Align teams
Build brand profile
Confront complexity
Engender agility
Ramp up innovation
Share knowledge
Strengthen alliances
Our work enables companies to change the way they do business, by addressing three critical dimensions: conversations, stories and ...MORE >
Our people
Kate Hammer founded Throughline in 2007. Fellow director Indy Neogy joined first as an associate in 2009. Between us, we are: Catalysts Coaches Facilitators She, a storyteller; he a strategist Both communicators across cultures Gregg Fraley is our associate on innovation and … Continue reading
Kate Hammer founded Throughline in 2007. Fellow director Indy Neogy joined first as an associate in 2009. Between us, we are:
Catalysts
Coaches
Facilitators
She, a storyteller; he a strategist
Both communicators across cultures
Gregg Fraley is our associate on innovation and creativity. With Gregg, we jointly founded KILN, a unique ...MORE >