The challenge of working in an alliance is one of tying it all together. Strategic alliance consulting aims to do just this. From our base in Central London, Throughline facilitates alliances that operate here in the UK, across Europe and worldwide.
Why you need help
Command-and-control doesn’t work: the ally isn’t in your chain of command. Odds are, even some of your key people may rightly see themselves geared to an agenda the ally or the project “owns”.
Making the best of it works sometimes. But increasingly, we hear from leaders that they need help now
- understanding the culture of the partners, and helping their own people adjust to it
- improving communications
- identifying common goals.
What we offer
Throughline works with networked business on all these dimensions. We help alliance principals
- create portable stories that help everyone remember why they are doing this, and
- marcomms programs & internal programs that create a whole out of the disparate parts.
For business leaders evaluating potential allies, we conduct structured investigations into cultural fit and potential pleasure and pain.