Stories connect

A good story draws together a teller and listener. At the outset, their appetites may be quite different. Yet thanks to the feedback loops built into storytelling, the differing perspectives can be brought into better harmony.

In many cases, you could say that there are two kinds of stories: those the teller wants to share, and those the listener is willing to hear. Working within organisations, throughline uses a range of methods to transform what insiders want to say into a form that actually engages the people targeted.