Grabbing the imagination
01 October 2008
To have impact in workplaces, stories must strike the right balance between the exemplary and the familiar.
Good stories motivate staff is the key idea behind Rhymer Rigby’s piece in yesterday's FT.
Rigby quotes Allianz Insurance corporate events manager Stephen Flynn: “The [stories] that work the best are those that are unusual enough to grab the imagination but generic enough that you can relate to.”
Click here to read the full article.