Insights for business

We share insights face to face and online. 

You are welcome to join us at our forthcoming events as long as you register or drop us a line.

When we have time, we write short pieces giving you an idea of what's on our mind - beyond our clients' unique needs - and how marketing, storytelling, design, theatre and imagination regularly come together in our thinking. Unless otherwise credited, all materials are the sole copyright of Throughline Limited. Please let us know if you'd like to reprint anything that strikes a chord.

Empowering exchange: A Cantina Conversation on 20 January with Green Thing's James Alexander

In his Cantina Conversation, James will share his story of how online platforms like Zopa and Do the Green Thing empower exchange and create value using new business models.

The Future of Green

Join Insider Trends for an evening of fast and furious presentations by leaders of green businesses. October 27, 6.30pm for 7pm at St Giles' Cripplegate (the church inside the Barbican).

Age of Discontinuity at BDP

Belden Menkus presented “Age of Discontinuity: The New Leadership Agenda” to BDP, Europe's largest multidisciplinary architectural and engineering firm. Over thirty company and associate directors of this Throughline client joined in the conversation. If your firm is in flux or looking to re-energise after a period of intense change, this galvanising talk is one you should consider.

The Time is Out of Joint with David Thompson

Are you interested in understanding the implications for enterprise of the current economic discontinuities – and are up for a good networking event? Please join us at a free talk on 29 April in central London by Throughline associate David Thompson on leadership in the midst of turmoil.

Springsteen on staying the course: More on The Daily Show Interview

For a compelling statement about alignment, listen to the end of Springsteen's interview with Jon Stewart. As businesses struggle to articulate or sustain their purpose, Springsteen's words reverberate in the commercial world.

Stories in times of crisis - another view

Bruce Springsteen on The Daily Show with Jon Stewart 19 March 2009 affirms the role of storytellers.

The Age of Discontinuity with Belden Menkus

Throughline associate Belden Menkus shares his provocative view on the underlying factors causing the very unpredictable times we are in, as well as the new leadership agenda that they bring.

Breath of fresh air, from wind-turbine eco-entrepreneur

Stories from Ecotricity founder Dale Vince and the challenge of changing people's behaviour

Boring business, great brand: ING

A lesson about the power of branding drawn from the woes faced by Dutch banking Giant ING.

Stories in times of crisis

it is times like these that we need the stories embody analysis - not obstruct it - and connect us in mutually beneficial ways.

Sideways glance: Kings Place and eBay

A coherent strategy is one that selects not simply what is included, but also, what to exclude. This applies for the box office and the boardroom.

Television writer as Master Storyteller

The man who magicked Dr Who back into existence is "the Scheherazade of Cardiff Bay," according to Veronica Horwell in the Saturday Guardian.

The actor's "as if" in turbulent times

Management guru Stefan Stern meticulously recalls a screen performance by the late great actor Paul Newman.

Grabbing the imagination

To have impact in workplaces, stories must strike the right balance between the exemplary and the familiar.

Creating a new category

Are HSPA "mobile broadband" services another Starbucks?

Crumb trail

"Design is the most faithful encapsulation of the politics, economics and fears and desires of a moment,” Edwin Heathcote affirms.

What game are we in?

At throughline, we're in the business of making belief. Every throughline programme aims to ignite conversations, inspire dialogue or fuel debate.