Successful commercial innovation cannot remain the preserve of a few, legendary inventive companies. But how can corporations and mid-sized companies crack the code of creativity?
Throughline’s approach draws on a broad spectrum of endeavours from aerospace engineering through to the performing arts to provide teams in business settings with workable frameworks and practical processes to help teams build a sustainable innovation pipeline.
Our flagship programmes for innovation are Pipeline, not pipedreams and Thinking differently described in brief in our Services Index.
Several dimensions distinguish Throughline’s work in this area.
- First, we don’t encourage companies to outsource idea generation. While we’re happy to add great minds to yours, your people’s expertise cannot be replaced by a cadre of external consultants, however natty our ties or sharp our shoes.
- Second, creative thinking is linked to – but not constrained – by present understandings of your market dynamics. Striking the right balance with market analysis is key to get good ideas into your pipeline and, in due course, off the ground.
- Third, we take an organisational view of the innovation process. Any recommendations we make will be based on a map of how ideas, research, and product development work across your organisation not just in one corner or cell.