Topic: Culture

A new collaboration: Fostering better online conversations

Real things happen online, sometimes. The clearest case, in my experience, has been One4Ruby, the online storytelling platform for the family in our neighbourhood whose child Ruby is recovering from brain injury after her heart stopped with no warning. Through One4Ruby, conversations have been ...MORE >
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Apple’s Heroes

Here is a clip from the announcement to an internal team that Jobs made in 1997. He was introducing the THINK DIFFERENT campaign. It's all worth watching. For me, the key minute begins at 3:01. And here the movie Apple made with Chiat Day ...MORE >
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How heroes in brand stories evolve: example Nike

In 2001, when Nike launched its $25m "Play" campaign with the television commercial "Tag", it was the dominant sportswear company in the USA but Reebok was nipping at its heels, with help from the likes of Adidas and New Balance. Most tellingly, in ...MORE >
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The NEXOS wave

Our thinking has been shaped by things we read, and much of that has been online. When we think about a Next Operating System - or NEXOS - it's something that relates to five  broad themes: I. Lost art of conversation and increasing trend ...MORE >
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A 3-min movie on Rachel Botsman’s Collaborative Consumption

Although our movie was not selected by the judges, it was chosen for a TEDx in Leeds on the Future of Money in February that was picked up in the Guardian online, and continues to circulate in the Peer-to-Peer global community of which ...MORE >
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Culture fit for M&A

We've written about the dismal track record of acquisitions. Think about it. These are not deals done in haste. Financial due diligence is a huge business and rather sophisticated. Change management and logistic/IT/financial integration are taken into account in acquisition planning. Why do so many ...MORE >
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Stories: how and why

I mulled this over. And began realising that Throughline's practice is deeply interested in the "how" and "why". Maybe it's because our bread-and-butter is finding and crafting stories on B2B topics where "how" and "why" are quite genuinely the most interesting questions to ...MORE >
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A Disappearing Number: fine image-making

...because it rendered complex ideas accessible, by mashing up a real story of friendship and collaboration from the 1910s with a fictional story of contemporary love across distance ...because the love stories moved me, as did the moments of loss, so much so that ...MORE >
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