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Topic: Product categories
Creating a new category
Are HSPA “mobile broadband” services another Starbucks? A £1billion campaign backed by 17 big names in IT and telecoms will promote mobile broadband just as rival service WiMax launches. Continue reading
The GSM Association’s campaign, explains Rob Minto in today’s FT, will run on- and offline in 91 countries. The purpose of the campaign is to establish mobile broadband as a category consumers recognise. The category is supported by products from multiple vendors, including mobile broadband ...MORE >