Topics
- Actors and acting
- Axioms
- Belief and making believe
- Book reviews
- Brand
- Business movies
- Comedy
- Company culture
- Complexity
- Conversations
- Cross-cultural
- Culture
- Culture Change
- Culture clash
- Customer experience
- Customers
- Design thinking
- Engagement
- Film & television
- Framing
- Innovation
- Internal Communications
- International
- Leadership
- Listening
- Management
- Marketing
- Marketing communications
- Mergers & acquisitions
- Networks & alliances
- Organisations
- Performance reviews
- Previews & reviews
- Product categories
- Scanning
- Stories & storytellers
- Storytelling in business
- Strategy
- Theatre
- Uncategorized
- Uncertainty
- Vision
Archives
Blogroll
Topic: Marketing
“StoryForm”: A work in progress
StoryForm is a new project Throughline is gestating. The aim is to create a tool for driving, inspiring and shaping BUYING (business and consumer purchasing) and BUY-IN (commercial decisions, especially around innovative concepts). As such, it relates to and also goes beyond our work in KILN around catalysing innovation. Continue reading
Back in late February, I heard Alexander Osterwalder speak at the Front End of Innovation EMEA conference hosted by the Institute of International Research. The keynote was about the Business Model Canvas. Indy had received Alex's book Business Model Generation (co-authored with Yves ...MORE >
Putting metaphor in the frame
University of Leeds Professor Joep Cornelissen’s talk “It’s all in the game: How to successfully frame a strategic change or opportunity” used real-world and television drama examples to the show the interplay between how leaders framed future action and what people understood through the frames. Continue reading
It’s so refreshing to hear someone flag up the importance of metaphor and analogy in business communications. They aren’t simply “literary tools”: metaphor and analogy are tools fundamental to humans’ sense-making.
Joep’s talk and the discussion it sparked reminded me how powerful metaphors and ...MORE >
Creating a new category
Are HSPA “mobile broadband” services another Starbucks? A £1billion campaign backed by 17 big names in IT and telecoms will promote mobile broadband just as rival service WiMax launches. Continue reading
The GSM Association’s campaign, explains Rob Minto in today’s FT, will run on- and offline in 91 countries. The purpose of the campaign is to establish mobile broadband as a category consumers recognise. The category is supported by products from multiple vendors, including mobile broadband ...MORE >