Topic: Internal Communications

Stories: how and why
by on March 31st, 2011

Stories: how and why

A tweet last week from Dave Snowden alerted me to Anecdote’s Story-Spotting Test. The thing that bothered me about Anecdote’s definition of a story is what it left out. The markers they’ve identified cover the who, where, when and what. They don’t mention the how or the why. Hmmm…. Continue reading →

I mulled this over. And began realising that Throughline's practice is deeply interested in the "how" and "why". Maybe it's because our bread-and-butter is finding and crafting stories on B2B topics where "how" and "why" are quite genuinely the most interesting questions to ...MORE >
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Collaborating to create value: who is the client?
by on February 26th, 2011

Collaborating to create value: who is the client?

Now in our fourth year, we’re thinking a lot about how we collaborate to create value for our clients. One of things we’ve discovered is that: network-delivery models create hidden “clients” who can crowd out the needs of the actual, ultimate client. Here’s a story about hidden clients in a networked business situation:
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Robert just told me about his work with Jane. Jane is internal communications manager for a company involved in a merger. Her annual budget trebled for the merger period. She had a choice: enlarge her circle of advisors or ask an incumbent agency ...MORE >
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Singing from the same hymn sheet?
by on October 28th, 2010

Singing from the same hymn sheet?

How does organisational culture actually work? Do value statements actually describe behaviour and day-to-day practices? Or is there a gap? A story about singing, and a song…. Continue reading →

Here's comic Tim Minchin on the dilemma he faces because he can't walk the talk. http:// In his book Unmanaging: Opening up the organisation to its own unspoken knowledge, McKinsey veteran Theodore Taptikilis tells an entertaining story that prefigures the organisational culture movement in the ...MORE >
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