Topic: Innovation

“StoryForm”: A work in progress

“StoryForm”: A work in progress

StoryForm is a new project Throughline is gestating. The aim is to create a tool for driving, inspiring and shaping BUYING (business and consumer purchasing) and BUY-IN (commercial decisions, especially around innovative concepts). As such, it relates to and also goes beyond our work in KILN around catalysing innovation. Continue reading

Back in late February, I heard Alexander Osterwalder speak at the Front End of Innovation EMEA conference hosted by the Institute of International Research. The keynote was about the Business Model Canvas. Indy had received Alex's book Business Model Generation (co-authored with Yves ...MORE >
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Announcing NEXOS

Announcing NEXOS

We’re really pleased to be working with Dan Simmons at Beyond Eureka on a response to the onslaught of digital information, messages, conversations. We’re all of an age where we remember life before mobile phones, email, RSS feeds, FaceBook. We wouldn’t dream of turning back the clock. But we do feel people need better tools and protocols, not simply more devices, more content, more conversations. > Continue reading

NEXOS stands for Next Operating System. I was talking to a TEDx organiser about NEXOS in these terms: Albert Einstein once famously said: “It has become appallingly clear that our technology has surpassed our humanity. I hope that someday, our humanity might yet surpass our ...MORE >
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Stories: how and why

Stories: how and why

A tweet last week from Dave Snowden alerted me to Anecdote’s Story-Spotting Test. The thing that bothered me about Anecdote’s definition of a story is what it left out. The markers they’ve identified cover the who, where, when and what. They don’t mention the how or the why. Hmmm…. Continue reading

I mulled this over. And began realising that Throughline's practice is deeply interested in the "how" and "why". Maybe it's because our bread-and-butter is finding and crafting stories on B2B topics where "how" and "why" are quite genuinely the most interesting questions to ...MORE >
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A lesson from the boards

A lesson from the boards

A hit comedy on London’s West End called La Bête, pitched as a contest between populist and elitist culture, is also about the problem of innovation within organisations. Continue reading

Set in 1650 in France, the plot concerns a street clown thrust upon the Court-appointed playwright by an autocratic princess. Her reason: the playwright’s troupe is growing stale. In the clown’s performances in the public square, and the non-sensical accounts he gives ...MORE >
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