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Topic: Design thinking
“StoryForm”: A work in progress
StoryForm is a new project Throughline is gestating. The aim is to create a tool for driving, inspiring and shaping BUYING (business and consumer purchasing) and BUY-IN (commercial decisions, especially around innovative concepts). As such, it relates to and also goes beyond our work in KILN around catalysing innovation. Continue reading
Back in late February, I heard Alexander Osterwalder speak at the Front End of Innovation EMEA conference hosted by the Institute of International Research. The keynote was about the Business Model Canvas. Indy had received Alex's book Business Model Generation (co-authored with Yves ...MORE >
Contextualised creativity is imperative
Design and business are finding all sorts of ways to interact. Continue reading
As people who once-upon-a-time practiced “art for art’s sake” we have become strong advocates of putting invention at the service of commercial aims. Not a big stretch for the aerospace engineers amongst us…
We see platform as part of context. We’re able to think ...MORE >
Crumb trail
“Design is the most faithful encapsulation of the politics, economics and fears and desires of a moment,” Edwin Heathcote affirms. Continue reading
Reviewing the Cold War Modern exhibition at the V&A, Heathcote writes: “Design is too often presented as a succession of iconic chairs; but here it is exposed for what it is, the most faithful encapsulation of the politics, economics and fears and desires ...MORE >