Topic: Customer experience

Driving technology adoption
by on March 15th, 2011

Driving technology adoption

Cultural readiness is a big part of adopting new technology. There’s only so much influence that thought leaders and vendors themselves can exercise. As this piece shows, direct mentors are often most effective in bringing “newbies” onboard. Continue reading →

Getting Mom Onto Internet A Sisyphean Ordeal (from The Onion ...MORE >
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Creating a new category
by on September 30th, 2008

Creating a new category

Are HSPA “mobile broadband” services another Starbucks? A £1billion campaign backed by 17 big names in IT and telecoms will promote mobile broadband just as rival service WiMax launches. Continue reading →

The GSM Association’s campaign, explains Rob Minto in today’s FT, will run on- and offline in 91 countries. The purpose of the campaign is to establish mobile broadband as a category consumers recognise. The category is supported by products from multiple vendors, including mobile broadband ...MORE >
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