Topics
- Actors and acting
- Axioms
- Belief and making believe
- Book reviews
- Brand
- Business movies
- Comedy
- Company culture
- Complexity
- Conversations
- Cross-cultural
- Culture
- Culture Change
- Culture clash
- Customer experience
- Customers
- Design thinking
- Engagement
- Film & television
- Framing
- Innovation
- Internal Communications
- International
- Leadership
- Listening
- Management
- Marketing
- Marketing communications
- Mergers & acquisitions
- Networks & alliances
- Organisations
- Performance reviews
- Previews & reviews
- Product categories
- Scanning
- Stories & storytellers
- Storytelling in business
- Strategy
- Theatre
- Uncategorized
- Uncertainty
- Vision
Archives
Blogroll
Topic: Customers
“StoryForm”: A work in progress
StoryForm is a new project Throughline is gestating. The aim is to create a tool for driving, inspiring and shaping BUYING (business and consumer purchasing) and BUY-IN (commercial decisions, especially around innovative concepts). As such, it relates to and also goes beyond our work in KILN around catalysing innovation. Continue reading
Back in late February, I heard Alexander Osterwalder speak at the Front End of Innovation EMEA conference hosted by the Institute of International Research. The keynote was about the Business Model Canvas. Indy had received Alex's book Business Model Generation (co-authored with Yves ...MORE >
Driving technology adoption
Cultural readiness is a big part of adopting new technology. There’s only so much influence that thought leaders and vendors themselves can exercise. As this piece shows, direct mentors are often most effective in bringing “newbies” onboard. Continue reading
Employees first, customers second
“Upside down engagement – transparency or smoke and mirrors?” asks Cricket Development Director Louise Barfield… Continue reading
Louise was reflecting on the Wall Street Journal Europe review of Vineet Nayar's book. She asks: Is this the way forward? How do you see this working in practice in your sectors?
Indy's reply: I certainly believe something like this is the future of ...MORE >
Creating a new category
Are HSPA “mobile broadband” services another Starbucks? A £1billion campaign backed by 17 big names in IT and telecoms will promote mobile broadband just as rival service WiMax launches. Continue reading
The GSM Association’s campaign, explains Rob Minto in today’s FT, will run on- and offline in 91 countries. The purpose of the campaign is to establish mobile broadband as a category consumers recognise. The category is supported by products from multiple vendors, including mobile broadband ...MORE >