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Topic: Networks & alliances
Networked businesses: the icon isn’t iconic
In the second piece on networked businesses, we look at the classic example of the network business – today’s Hollywood films. Interesting as it is, the Hollywood model doesn’t migrate easily to other industries. Here’s why. Continue reading
From the birth of American cinema to the 1950s when television began vying foraudiences, studios made films. Studios owned land, held contracts with “talent”, and employed union labourers in order to manufacture a steady stream of genre films that could find ready audiences ...MORE >
Collaborating to create value: who is the client?
Now in our fourth year, we’re thinking a lot about how we collaborate to create value for our clients. One of things we’ve discovered is that: network-delivery models create hidden “clients” who can crowd out the needs of the actual, ultimate client. Here’s a story about hidden clients in a networked business situation:
Continue reading
Robert just told me about his work with Jane. Jane is internal communications manager for a company involved in a merger. Her annual budget trebled for the merger period. She had a choice: enlarge her circle of advisors or ask an incumbent agency ...MORE >