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Topic: Business movies
A 3-min movie on Rachel Botsman’s Collaborative Consumption
I produced this short movie in January 2012 as part of the RSA/Nominet Trust Film Competition. The film was immediately featured by Rachel Botsman’s website and went on to attract over 1000 plays in the first four weeks. Continue reading
Although our movie was not selected by the judges, it was chosen for a TEDx in Leeds on the Future of Money in February that was picked up in the Guardian online, and continues to circulate in the Peer-to-Peer global community of which ...MORE >
Stories: how and why
A tweet last week from Dave Snowden alerted me to Anecdote’s Story-Spotting Test. The thing that bothered me about Anecdote’s definition of a story is what it left out. The markers they’ve identified cover the who, where, when and what. They don’t mention the how or the why. Hmmm…. Continue reading
I mulled this over. And began realising that Throughline's practice is deeply interested in the "how" and "why". Maybe it's because our bread-and-butter is finding and crafting stories on B2B topics where "how" and "why" are quite genuinely the most interesting questions to ...MORE >