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Topic: Brand
“StoryForm”: A work in progress
StoryForm is a new project Throughline is gestating. The aim is to create a tool for driving, inspiring and shaping BUYING (business and consumer purchasing) and BUY-IN (commercial decisions, especially around innovative concepts). As such, it relates to and also goes beyond our work in KILN around catalysing innovation. Continue reading
Back in late February, I heard Alexander Osterwalder speak at the Front End of Innovation EMEA conference hosted by the Institute of International Research. The keynote was about the Business Model Canvas. Indy had received Alex's book Business Model Generation (co-authored with Yves ...MORE >
Singing from the same hymn sheet?
How does organisational culture actually work? Do value statements actually describe behaviour and day-to-day practices? Or is there a gap? A story about singing, and a song…. Continue reading
Here's comic Tim Minchin on the dilemma he faces because he can't walk the talk.
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In his book Unmanaging: Opening up the organisation to its own unspoken knowledge, McKinsey veteran Theodore Taptikilis tells an entertaining story that prefigures the organisational culture movement in the ...MORE >
Boring business, great brand: ING
A lesson about the power of branding drawn from the woes faced by Dutch banking Giant ING. Continue reading
ING is fighting against a falling share price, after new rules required it take a €10 billion capital injection from the Dutch government (reports the FT’s Lex on 21 October) and Moody’s downgraded the savings bank (today's FT). While the analysts assess the ...MORE >