Allies & partners

Ours is a networked world. More and more, value is created or delivered through alliances.

The profound challenge of alliances is that they generate working situations forcing people and teams with different work cultures into sustained interactions. Often cross-team working occurs without harmonising incentives or decision-making structures. Culture clash typically results.

Our work with clients about their relations with allies and partners has several dimensions:

  • The role of commercial terms in shaping power and influence
  • The role of stories to unite cross-company teams
  • The problem of pain and pleasure when one partner holds more power

Our programmes often combine a range of methods – from facilitated discussions and in-depth interviews through to thought leadership and alliance branding.