Strategy describes what a company or unit plans to do. Every strategy takes people to execute, and people’s performance is always shaped by their culture.
Developing awareness about how national culture influences workplace behaviours and mindsets can be crucial to deliver strategy through teams across geographies.
Organisational culture also has a huge impact, over and beyond the shaping influence of national cultures.
Typically advice and intervention is tilted to one or the other cultural arena. This bias often results in poor progress. Rare is the advisor who can combine valid insights on both dimensions of culture.
Throughline director Indy Neogy is the first UK certified Itim Focus consultant. Itim Focus is the method formulated by Gerhard Hofstede, pioneer in the field of cultural dynamics in the workplace. The Hofstede Model© is underpinned by statistically valid, reliable research into national and organisational cultural attributes.
All cross-cultural projects – whether consultancy or communications campaigns – benefit from the rich expertise Indy brings.