Stories, conversations, culture all drive activity
This is true in all walks of life, and enterprise is no exception. The fundamental challenge for business leaders is how to shape stories, conversations and culture to make people’s activities profitable. Continue reading
Fundamentally, this isn’t about control, or even persuasion. It’s about co-evolution, shared creation.
Many different kinds of consultancies address one of these dimensions, sometimes even two. (If you’re building a practice that covers all three, please get in touch: we’d love to hear from you and share fresh thinking.) Increasingly, though, we think business leaders will need help grounded in an approach that connects stories, conversations and culture in business. That’s because in practice it doesn’t work to disassociate them.
Changes in business strategy simply cannot be executed without aligning stories, conversations and culture to the new aims, means and marketplace realities.